Privacy Policy

Language: English | Français

Version 6.0. Effective date: September 30, 2026

1. Who is responsible

1001635490 Ontario Inc., carrying on business as PuppyGenes, is responsible for the personal information it controls. Our Privacy Officer is the person with the highest authority in the company and can be reached at 539 Barry Drive, Pickering, Ontario L1V 5M4, 416-315-6352, or support@puppygenes.com.

We treat your dog's genetic and report information as sensitive.

2. What we collect

Account information: your name, email address, phone number, sign-in details (passwords are stored in hashed form), consents and support messages. If you sign in with Google, we receive your name and email address from Google.
Dog information: your dog's name, breed, birthdate, sex, weight, photo and any notes you add.
Kit and sample: your kit barcode, the saliva sample, and the dates it moves through shipping and the lab.
Results: the files our laboratory partner returns for your dog's sample and the report we build from them. The files can contain additional analyses that we do not include in your report; we keep them privately for quality control and product development.
Genie conversations, if you turn Genie on: your questions and Genie's answers.
Technical information: sign-in and security events, device and browser information, pages used, and errors.

Amazon, not PuppyGenes, handles your payment. We receive only the order information Amazon makes available to sellers.

3. Why we use it

We use your information to create and secure your account, activate your kit, track and analyze your sample, publish your report, run Genie if you turn it on, send you service emails, provide support and refunds, keep the Service working and secure, and meet our legal obligations. We also use de-identified information as described in section 6.

4. Consent

When you activate a kit, you consent to the processing needed to analyze your sample and publish your report, including sending the sample to our U.S. laboratory partner, and to the de-identified uses described in section 6. If you withdraw that consent before the analysis is finished, we cannot complete your report.

Genie asks for its own consent before first use. You can decline or later withdraw it and still use your report.

5. Genie

When you ask Genie a question, we send your question, recent messages in that chat, your dog's profile details and notes, and your published report to OpenRouter, which routes it to an Anthropic Claude model to write the answer. We do not add your name, email address or payment details, but anything you type is included.

We route Genie requests only to endpoints that OpenRouter lists as zero data retention and as not using prompts for training. To answer follow-up questions faster, the model provider may hold your dog's report context in a temporary cache for about five minutes. These providers process information in the United States.

We keep your Genie conversations while your account is open. PuppyGenes staff may review a conversation when needed to provide support, investigate a problem or keep the Service safe. To delete your conversations, email support@puppygenes.com.

6. Who we share it with

We share personal information only with the service providers listed on our Service Providers page, and only what each needs for its job: our laboratory partner, hosting and database, email, sign-in, the AI providers for Genie, and Amazon. Your sample goes to the laboratory labelled with its kit barcode, not your name.

We may also disclose information where the law requires it, for example in response to a valid court order, or to our professional advisers under confidentiality.

De-identified information. We may use information that has been de-identified or combined so that it no longer identifies you, including your dog's genetic and report data, to improve our products, for research, and with business partners, including for commercial purposes. We will not sell or share information that identifies you without your separate consent.

7. Outside Canada

Our database is hosted in Canada. Your sample is analyzed by our laboratory partner in Los Angeles, United States, and Genie is answered by providers in the United States. Information held outside Canada may be accessible to foreign authorities under their laws. Before information about a Québec resident is transferred outside Québec, we assess the privacy risks as the law requires.

8. How long we keep it

Account, dog profile, report and Genie conversations: while your account is open. After you ask us to delete your account, we remove this information from our active systems within about 30 days, and it ages out of our backups within about 180 days.
Sample: the laboratory keeps or destroys the physical sample under its own practices; it has not given us a fixed destruction date. You can ask us to forward a destruction request.
De-identified information: may be kept and used after your account is closed, because it no longer identifies you.
Records we must keep by law (for example consent, refund and tax records): only for the period the law requires.

9. Your rights

You can ask to see the personal information we hold about you and how it has been used and shared, correct it, receive a copy in a common format, withdraw consent, or delete your account. You can download your data from your account page at any time. For anything else, email support@puppygenes.com. We may need to verify your identity, and we will respond within the time the law requires. If we cannot fully meet a request, we will explain why.

10. Cookies and analytics

We use cookies that are needed to keep you signed in. We use Vercel Web Analytics and Speed Insights to measure site traffic and performance without advertising cookies. We do not use advertising or tracking cookies.

11. Security and incidents

We protect information with access controls, encryption in transit, and restricted staff access. No system is perfectly secure. If a privacy breach creates a real risk of significant harm, or a risk of serious injury for Québec residents, we will notify you and the Office of the Privacy Commissioner of Canada or the Commission d'accès à l'information du Québec as the law requires.

12. Children

Accounts are only for adults. If we learn that a minor has created an account, we will close it and delete the information unless the law requires otherwise.

13. Changes

We will post any update here with a new effective date and email active customers before a significant change. We will ask for new consent before using your information for a significantly new purpose.

14. Questions and complaints

Contact our Privacy Officer first at support@puppygenes.com or 416-315-6352. You may also contact the Office of the Privacy Commissioner of Canada or, for Québec residents, the Commission d'accès à l'information du Québec.